CDC Foundation
Social Campaign
In 2020 when Covid-19 struck, the CDC Foundation sprung to action to aid healthcare workers and vulnerable communities across the world. My team and I were tasked with helping the CDCF reach potential donors through a social media video campaign.
Made at Vidmob.
Art direction by Kaylorza
Animation by Tomi Földes.
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I was responsible for the design of all assets. I was also responsible for directing the animator.
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The client was only able to provide us with a logo - so I sought to use the logo in creative ways. In the first ad, the logo is used to represent the isolation we all experienced during lockdown. In the 2nd ad, the logo was arranged to represent the earth and unity.
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2 separate ad concepts ran, with multiple variations across Facebook, Instagram, and Linked In. In addition I created the Facebook page’s cover video.